Brand USA has launched a new Music, Culture & Heritage module on the USA Discovery Program – the recently launched online training program for agents in the UK and Ireland.
Housed at www.usadiscoveryprogram.co.uk, the tool enables agents to learn about destinations and experiences available in the US and take interactive quizzes.
Once users have completed the Regional Expert badge, which ensures basic knowledge of the US states and territories, agents can then take specialist modules which focus on various experiences and holiday themes.
The USA Culture & Heritage Specialist badge focuses on the music, arts and historical experiences across the US and joins three existing modules – Big City Buzz, Great Outdoors and Winter Sports.
To celebrate the launch of the new module, Brand USA is giving one agent the chance to win two VIP tickets to see Will.i.am in concert at The O2. To be in with a chance of winner, agents need to complete the new module before the end of this month.