Brand USA has launched the next phase of its global campaign ‘Land of Dreams’, in partnership with British Airways.

The campaign, which includes a series of TV adverts, invites visitors to “Discover this land, like never before” and runs until March 4.

The tourism marketing body's CEO Chris Thompson said “Our goal is nothing short of rekindling the world’s love affair with the USA. We want to spread America’s message of welcome around the world and invite travellers to experience the limitless possibilities the United States has to offer.”

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