Brand USA has unveiled a new interactive campaign and website, designed to illustrate the diversity of the United States and invite travellers to share their own unique experiences.
The consumer campaign spans a variety of advertising and media platforms to drive awareness and inspire visitation whilst the new website features videos, inspiring content and mobile functionality so travellers can explore itineraries that start in gateway cities, such as New York City or San Francisco, and up to five hours away.
The expanded itineraries have been designed to help travellers understand how many unique destinations and attractions they can experience in a single trip.
Tracy Lanza, vice president of integrated marketing for the organisation, commented: “Brand USA’s new digital experience is built to be relevant to the right person at the right moment, serving as a starter point where prospective visitors can receive a taste and feel for the United States.”
Prior to creating the campaign, the organisation conducted research into the UK’s key motivations when choosing their travel destinations and found that UK travellers are predominantly looking for ‘local’ experiences, meaning they are interested in discovering off-the-beaten path adventures.
The new website can be found at VisitTheUSA.co.uk
Image source: DenisFilm, shutterstock