Brand USA, the destination marketing organisation for the United States, has announced two new partnership ventures with Hayes and Jarvis and U.S. perennial, Virgin Holidays.
The Hayes and Jarvis campaign will promote multi-centre trips to the US, including self-drives and itineraries involving multi-destinations and tours. The partnership comes off the back of Brand USA’s Road Trips campaign earlier in the year, when social media influencers from around the globe travelled to the US to experience different itineraries.
The Great American Road Trip social media campaign featured ten road trips covering 39 states and countless destinations. Designed to inspire travellers to discover America from the open road, each influencer delivered inspirational content now placed on the Discover America channels including Facebook, Twitter and the DiscoverAmerica.com website.
Heading to the bright lights of the cities and a more urban focus, the Brand USA partnership with Virgin Holidays utilises MSN’s media and innovative mapping facilities. Hosted on Plan-It-Mojo, planitmojo.virginholidays.co.uk, the site launched with the operator's must see/must do picks for Las Vegas, Los Angeles, Orlando, New York City and Philadelphia. Videos, Instagram galleries, MSN travel articles and staff tips are all featured, and further destinations will be added over the coming months.
Launched exclusively in the UK last month (October), the campaign will roll out globally in spring 2015.