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Brand USA announces itineraries for its UK & Ireland MegaFam

Brand USA in partnership with American Airlines and British Airways has revealed details of the seven new itineraries for its UK & Ireland MegaFam.

Taking place from April 29 – May 7, the multi-destination familiarisation trip will see 100 travel agents from the United Kingdom (UK) and Ireland simultaneously travel on seven itineraries across the USA, experiencing a diverse range of destinations and products. 

Each year the MegaFam features different routes showcasing a wide range of destinations and the breadth of experiences across the USA. 

The new itineraries for 2020 are:

Pacific Wonders: Cities & Coastlines – visiting Seattle, Washington; North Coast and Portland, Oregon

Western Vistas: Valleys & Vineyards – visiting Las Vegas, Nevada; and Pasadena and Sonoma County, California

Southern Sights: Cowboy & Country – visiting Austin, Texas; Fort Worth, Texas; and Hot Springs and Little Rock, Arkansas

Musical Moments: Sights & Sounds – visiting Chicago, Illinois; French Lick West Baden, Indiana; and Nashville Tennessee

Southeastern Splendour: Culture & Charm – visiting Charlotte, North Carolina; Atlanta,  Georgia; and Montgomery, Alabama 

New England Expedition: Quaint & Quintessential – visiting Boston and Cape Cod, Massachusetts; and Newport and Providence, Rhode Island

Tropical Treasures: Sand & Sea – visiting Puerto Rico; Greater Fort Lauderdale and Tampa Bay, Florida

After travelling on one of the seven itineraries, the agents will come together for the MegaFam finale in Universal Orlando Resort, Florida. There the agents will share their experiences with one another, with the goal of enabling all attendees to better sell the destinations upon their return to the UK and Ireland.

To be eligible for a place on the Brand USA MegaFam, travel agents in the UK and Ireland must book travellers on American Airlines and British Airways flights to the United States during the entry period from now to March 15, 2020. In addition, they must visit Brand USA’s official agent training site, USADiscoveryProgram.co.uk, and complete the mandatory MegaFam Airlines 2020 badge.


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