Flybe has introduced a brand refresh to better reflect the extent of its local presence, not only in the UK but across its mainland European network.

The airline has introduced the strengthened brand which includes the ‘Close to You’ strapline to its marketing messaging.

Roy Kinnear, the carrier's chief commercial officer, said: "Flybe specialises in bringing people together and, in this day and age, it is more important than ever for companies to establish a real personal connection with their customers. This is why we feel ‘Close to You’ is the perfect message to marry our commitment to quality customer service with our extensive route network. It not only connects our business and leisure travellers intra-regionally but also to our many international codeshare partners at key metropolitan airport hubs for seamless onward long-haul travel. Establishing a warm friendly presence in the often faceless hustle and bustle of the aviation world is something that all of us are working towards making reality.”

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