Hurtigruten is reporting a 50% rise in bookings made so far in July, compared to the same period last year.
Kathryn Beadle, managing director of the cruise company said: “Maybe it is the images of polar bears and snow-capped mountains that are appealing to people as they sit in sweltering offices, but it is quite ironic that as soon as the weather warmed up, so did bookings to the Arctic.
She continued: “The soaring temperatures in the UK have led to holidaymakers considering a break somewhere cooler this summer, but in particular we have seen a large growth in the number of people booking Northern Lights trips towards the end of the year. My guess is that they are giving their annual beach holiday a miss this year and saving their holiday time for something a little different.”
The company still has some early booking offers available for winter trips to the Northern lights.
For more information call Hurtigruten on tel: 0208 846 2666 or visit www.hurtigruten.co.uk/agents