Designed for travellers aged 21 to 45 and the first cruise brand of its kind, U by Uniworld has now opened bookings for its nine European river itineraries beginning in spring 2018.

Ellen Bettridge, president and CEO of the cruise company, said: “Uniworld has always strived to lead innovation in the river cruise industry and we saw a great opportunity to reach an entirely new audience. River cruising is the best and most comfortable way to experience all that Europe has to offer, in an affordable way, and we’re incredibly proud to create a brand that will broaden the interest in this type of experiential travel.”

Four eight-day itineraries – ‘Rolling On The Rhine’, ‘Germany’s Finest’, ‘The Danube Flow’ and ‘The Seine Experience’ – sail the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays in major cities like Paris, Vienna, Amsterdam and Budapest. Three Super Cruise options combine two or more U itineraries into one 15- or 22-day bucket list journey.

The brand also offers two five-day holiday itineraries –‘Dashing Through The Danube’ and ‘A Merry Little Christmas Cruise’ – for those who want to experience Christmas time in Europe and a special New Year’s Eve celebration.

With a maximum capacity of 120 travellers, the first two U by Uniworld ships – The A and The B – will be all black outside and feature a sleek interior design with open communal spaces and rooftop lounges, where guests can enjoy scenic river views when they start cruising in April 2018. Eight-day itineraries on The A start at £899 per person and include sailings along the Rhine, Main and Danube Rivers. Pricing for The B, which sails exclusively on the Seine River and throughout France, starts at £1,799 per person. Starting rates are based on double occupancy and are inclusive of gratuities.

Visit or call 0845 678 5656 for more details.

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