IHG (InterContinental Hotels Group) has revealed bold new designs for Crowne Plaza Hotels & Resorts, that are set to feature across its European hotels.

The designs are part of a global Crowne Plaza programme to ensure the brand is first choice for modern business travellers and more profitable for hotel owners.

The brand is benefiting from a $200million investment in the Americas over three years, where the new hotel concepts have already been trialled. Now it is shaking up the competition in Europe by challenging ‘business as usual’ to re-define the business travel hotel, creating a new experience to meet the needs of how travellers want to work, meet and socialise in hotels.

In Europe, IHG has collaborated with Conran and Partners, to challenge the preconceptions of a standard business hotel, deliver inspiring settings and create more flexible working environments. This, combined with enhanced service, food that fuels and technology to get the job done is anticipated to transform the guest experience.

Mike Greenup, the company's vice president of brand management for Europe, said: “We’re investing in Crowne Plaza to make it the first choice for modern business travellers and more profitable for hotel owners. We’ve partnered closely with our owners throughout this project and every element of the new design has been shaped with return on investment in mind.

“Working with leading design studio Conran and Partners we’ve created communal workspaces where guests can switch effortlessly between work and socialising. We know that guests are looking for spaces that are more flexible, on-demand and collaborative, and our new design delivers this, while putting every square metre of the hotel to work to generate revenue. Following the success of the new designs in the Americas, we’re thrilled to be bringing this to life in Europe.”

Central to the hotel is the ‘Plaza WorkSpace’ - a flexible collection of agile working areas modelled on a public square, where guests and local businesses can switch between work and downtime. Co-working spaces with huddle spots and built-in touch screens will sit alongside food and drink options, with the aim of increasing dwell times, F&B revenue and generating non-guest spend.

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