Blackpool is aiming to prove it ‘has it all’ this summer by reinvesting in its tourism-boosting campaign ‘#BlackpoolHasItAll’.

Last year’s campaign was reported to be a huge success, with the summer Omnibus showing an increase in holiday and leisure day trips to Blackpool increasing from 1.02m in 2015 to 1.23m in 2016.

Sales of the Blackpool Resort Pass topped more than £1million, with 17,098 passes sold compared to 12,607 the year prior. The campaign is a collaborative effort between Merlin Entertainments (which runs a host of attractions in the resort including The Blackpool Tower) VisitBlackpool (the tourism department of Blackpool Council) and Blackpool Pleasure Beach (the UK amusement park).

This year the campaign will feature new celebrity wax figure launches at Madame Tussauds Blackpool and SEA LIFE Blackpool’s Sea Stars exhibition, while West End shows Sister Act and Dirty Dancing will be showcased at the Winter Garden’s Opera House.

Blackpool Pleasure Beach is currently constructing the UK’s first double launch rollercoaster which is set to launch in spring 2018 and represents an investment of £16.25m.

The park will be hosting eight late night riding events, as well as Walk The Big One, an escorted climb up its most famous ride. This year also sees the return of Nickelodeon’s SLIMEFEST, as well the chance to meet the Paw Patrol characters, while Hot Ice, the ice extravaganza, returns for it’s 81st year with a new production, Dreams.

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