Cosmos Holidays has launched a new campaign to promote Florida as the ultimate family holiday location for summer 2015, and aims to showcase the breadth of the operator's holiday experience by positioning Florida as a destination for ‘Big kids and the little ones too’.
The campaign uses both Social Media and a DM to broaden the reach of the campaign and to drive prospects to a competition on Facebook.
A brochure style direct mail piece uses imagery from the operator's partners - including Universal Studios, Walt Disney World and SeaWorld – to capture the highlights of some of Florida’s new rides and attractions including Harry Potter World.
A competition on Facebook offers prospects the chance to win a family trip to Florida, where participants are invited to dig out old, memorable photos from family holidays or days out and recreate them today. Both photos are then uploaded to the company's Florida Facebook page and the photo with the most likes will win the holiday.
Other social channels including Twitter are also being used to create awareness of the competition and help kick-start activity around the Florida campaign.