Big Bus Tours Ltd. has created one unifying global brand, Big Bus Tours, following the merger of The Big Bus Company and Les Cars Rouges in 2011.
The new brand roll out is expected to be fully complete by the first quarter of next year.
Big Bus Tours becomes the single brand representing the merged operations of Les Cars Rouges, Open Top Sightseeing Tours and Big Bus Tours, and the company reports rapid growth in the last two months with new operations recently launched in Vienna and Istanbul.
Gerry Price, the company's commercial director, said: “Our new company branding and livery effectively communicates our new identity. We wanted to showcase our contemporary new look whilst retaining an element of the history and heritage sitting within the newly formed business. We were keen to create one consistent brand which can be easily recognised around the world and which reflects where the business has grown from."
The company currently operates in 15 cities across three continents – Europe, Asia and North America and has a combined fleet of more than 300 buses carrying in excess of four million passengers per year.