Virgin Trains customers can now bid on last minute upgrades for First Class tickets on east coast services via innovative upgrade app Seatfrog.

The partnership is a world first for rail passengers and will enable more people than ever to enjoy the perks of First Class.

Customers will be able to upgrade up to 30 minutes before departure from their smartphone. Completely seamless and easy-to-use, there’s no hassle of extra paperwork, printing tickets or additional fees, and upgrades to First Class can cost from £5. The free app works by creating a live, dynamic bidding system for First Class seats that would otherwise travel empty.

Customers who successfully bid on a First Class ticket will be able to enjoy the benefits of First Class, including complimentary food and drink from a menu curated by James Martin, reclining leather seats, additional legroom, mood lighting, free Wi-Fi and, in selected stations, First Class lounges with free Wi-Fi, relaxation areas and refreshments.

Suzanne Donnelly, the company's east coast commercial director, said: “We have a strong record of innovating for the benefit of our customers and we are really excited to be partnering with Seatfrog to offer customers more opportunities to experience First Class.  

"Our innovative partnership with Seatfrog means passengers can get last minute upgrades to First Class seats from as little as £5 and there are real deals to be had. Plus, the live bidding element means you can decide at the last minute if you fancy treating yourself and, if you do, bidding to bag a bargain is great way to go about it.”

For details see virgintrainseastcoast.com/upgrades

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