Third Quarter Report: “UK Visitation to Bermuda is up 20% year-on-year”
Bermuda Tourism has announced that its third quarter visitor results have shown an "unprecedented" year-on-year increase in UK visitors. Travellers to Bermuda from the UK increased by 20 per cent, while worldwide visitors to the island increased by 49 per cent.
This comes at a time where Bermuda has formed a new Tourism Authority to develop creative and innovative ways to further elevate the destination’s customer offer; this will include a top-to-bottom focus on facilities, service and transportation, and will drive further investment to the island.
David Dodwell, chairman of the new Bermuda Tourism Authority said: “Our year-on-year visitor numbers are overwhelmingly positive and I am thrilled to be welcoming so may UK travellers to our island, whether their journey is for pleasure or business. These results will strengthen our tourism industry, creating new job opportunities within the sector, as well as highlight the fact that Bermuda is undeniably a top luxury destination.”
According to the Office for National Statistics’ Overseas Travel and Tourism Statistical Bulletin, visits abroad by UK residents are only up two per cent over the last twelve months, compared with the 20 per cent increase that Bermuda experienced in the last twelve months.
Bermuda’s visitor numbers showed the biggest growth in July this year, which saw visitor levels rise six per cent year-on-year. In the third quarter of 2013, air arrivals to the island increased by 2.4 per cent. During this period, a total of 82,819 visitors flew to Bermuda, compared to just 80,852 in the previous year. UK air bookings are already 16 per cent ahead of this period in 2013 and, after the 20 per cent increase in visitation; UK visitors now make up 11 per cent of Bermuda’s global visitation, up 3 per cent from last year.
David Dodwell added: “It is also important to note that these results show continuous positive signs for Bermuda as we approach 2014. Total room bookings on the island are seeing an increase of six per cent vs. last year, group room bookings are on the rise, up 20 per cent and finally, our tour operator rooms have grown by 13 per cent vs. last year, with a significant increase for December.”
Bermuda Tourism has invested in the UK over the past twelve months with an integrated communications strategy. To promote the island to the British traveller, Bermuda Tourism has carried out campaigns in co-operation with industry airline and tour operator partners, and seen further activity such as the three-day trade roadshow.