Visit Benidorm Foundation has unveiled plans for new tourism branding following an online competition ‘Benidorm by Talents’. In line with the strengthening of the brand image, Benidorm Town Council has also announced that it intends to apply for UNESCO World Heritage Site recognition.
In recent years, academics at the University of Angers, France, suggested that Benidorm has a legitimate UNESCO claim to World Heritage Site status under the 'cultural landscape' rubric as a pioneering example of the Mediterranean 'package tour' resort, providing a unique global template for other developments since.
The resort fulfils six out of the ten conditions necessary for UNESCO eligibility for candidacy, although just one is necessary to apply.
Meanwhile, the Visit Benidorm Foundation has announced the success of an online rebranding challenge with online platform ‘Talents United’ (https://youtu.be/7Q04VsEKqSI). The pioneering tourism initiative requested logo and theme creatives to inspire the rebranding process for the resort. The ‘Benidorm by Talents’ challenge ran over a six-month period last year and 20% of the 330 entry proposals came from the international market.
The new logo is now being introduced across all communication mediums, branding campaigns and promotional materials. The repositioning and rebranding of the resort follows an extensive programme of carefully planned re-development and investment in the infrastructure of the resort in recent years, including the opening of three new five-star luxury hotels golf, spa and leisure resorts; renovation of approximately 90% of the hotels; and new building and seafront architecture.
For further information see www.lovebenidorm.co.uk