Belmond selects dynamic designers for Cadogan Hotel collaboration

Belmond has chosen two talented young designers to bring their creative vision to life at its historic Cadogan Hotel in Chelsea, for when the property reopens later this year.

Mac Collins, a product and furniture designer and soon-to-be graduate of Northumbria University, and Antonia (Toni) Packham, a champion of sustainable design fresh out of Brighton University, were both chosen from more than 3000 designers who displayed their work at the New Designers exhibition in Islington in this month.

In selecting the winner for Belmond’s inaugural award, the judges sought a designer whose product embodies the authentic and timeless, luxurious and soulful nature of the brand. Such was the calibre of talent on display at the New Designers event that they selected two.

Collins’ statement chair design ‘Iklwa’ (pictured) is a visually intense ultramarine throne, informed by the aesthetic of Afrofuturism and created to inspire empowerment whilst Packham’s environmentally conscious approach to design has resulted in the innovative use of plastic found polluting oceans to create unique and hand finished products, including kitchenware, using a highly skilled and zero-waste production process.

Both young talents will be commissioned to design a bespoke design to be manufactured for and featured in the Belmond Hotel Cadogan - making it a central part of the luxury travel brand’s art and design-led portfolio.

Arnaud Champenois, senior vice president for brand & marketing for the company, said: “We were blown away by Mac and Toni’s raw talent and fresh-thinking approach to design. We are extremely excited to champion two young British designers who we believe are set to shape the future of creative design industry. Their work will now feature in one of the most beautiful hotels in London. At Belmond all of our properties, wherever they are in the world – from the Hotel Cipriani in Italy to the Copacabana Palace in Brazil – celebrate design and local craftsmanship with a quirky and contemporary twist.

“It has been brilliant to engage with the emerging new trends in creative design - something we are passionate about at Belmond - from 3D printing, to socially responsible design and multi-sensory experiences. We are looking forward to continuing our partnership with New Designers to find more future stars of the industry and to ensure that Belmond’s designs continue to capture the imagination of tomorrow’s discerning travellers.”

The Cadogan is currently undergoing a £28 million pound refurbishment and is due to reopen in December.


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