The Los Angeles Tourism & Convention Board (L.A. Tourism) has launched ‘L.A. Insider’, a new online training tool for travel trade professionals.

The mobile and tablet-friendly programme is the first of its kind from the tourism board and has been designed to help the UK and Irish travel trade better sell the city and stay up-to-date with its latest offerings at a time when global demand to visit Los Angeles continues to rise. A record 48.3 million tourists visited L.A. in 2017 (370,000 visitors from the UK), a figure that is expected to reach 50 million by 2020.

Francine Sheridan, Europe and ME regional director for L.A. Tourism, said: “We’re proud to launch such an advanced training programme, one that will help our clients discover L.A. like an insider and sell L.A. like an expert. Los Angeles’ welcoming spirit, celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.”

Factsheets, maps, videos and neighbourhood tours in virtual reality are all available and the programme also provides information on the gateway to the West Coast, Los Angeles International Airport (LAX), and updates on the airport’s multi-billion-dollar modernisation programme.

Participants who complete the L.A. Insider training will receive a certificate, access to discounts and specials from L.A. members, the opportunity to participate in FAMs and be entered to win a trip to one of L.A.’s award shows.

To learn more or enrol visit insider.discoverlosangeles.com

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