Barbados has revealed the first campaign from its 2015 plan for continued growth in the UK market, with the launch of its Brilliant Barbados booking offer.
The promotion offers the first two nights of a seven-night stay free, when customers book their Barbados holiday at one of 30 participating hotels, with a range of selected tour operators.
The offer is available to book until April 18, for travel between May 9 and December 19, and also includes a discount card, given to customers on arrival at their chosen property, providing discounts of up to 25% on entrance tickets to a range of popular island attractions.
The recently reformed tourist board structure, comprising the Barbados Tourism Marketing Inc. and the Barbados Tourism Product Authority, is seeking to continue visitor growth across the rest of this year.
CEO, Billy Griffith, and UK director, Cheryl Carter, will be focusing their attention on reducing seasonality by adjusting marketing strategy across booking periods, a strategy reflected in the Brilliant Barbados campaign; on deepening strategic partnerships with key travel industry players, to simplify the booking process; and on pursuing an integrated marketing approach to ensure the implementation of successful initiatives across multiple source markets.