A total of 196,892 UK travellers visited the Balearic Islands this April, an increase of 9.3% compared to the same month in 2016.

There was an 8.3% year-on-year increase of UK visitors to Mallorca in April 2017, an increase of 9.1% to Menorca and a rise of 16.8% to Ibiza and Formentera.

The increase is in line the Balearic Islands Tourism Board’s new tourism strategy, which aims to attract more visitors to the island all year round. The ‘Better in Winter’ strategy places emphasis on the advantages of travelling to the Balearic Islands - Mallorca, Menorca, Ibiza and Formentera - at a quieter, more authentic time of year and promotes the region as more than just a sea and sun destination.

Pere Munoz Perugorria, managing director of the tourist board, said: “The UK market is one of our strongest and it’s great to see such promising tourism arrivals for April 2017, which we are hoping will continue for the remainder of the year. We are looking forward to engaging with the UK travel trade with the ‘Better in Winter’ campaign and we are very proud to showcase our beautiful islands during the autumn, winter and spring months. It is a wonderful time to visit, with a more relaxed pace of life and less crowds, although there are still plenty of activities, festivals and events to enjoy at this time of year.”

In total there were 3,699,408 UK arrivals to the Balearic Islands in 2016, an increase of 8.5% on 2015’s figures. There was also a 15.6% increase in shoulder season arrivals (March/April and September/October) from the UK last year, with 1,146,268 visitors compared to 991,373 in 2015.

For more information illesbalears.travel 

twn Are you sure that you want to switch to desktop version?