New research from British Airways American Express Card has found that 82% of Brits say that the person they choose to travel with is as important as where they choose to go.

However, with over a third (36%) saying that they struggle to find a destination that suits the interests of both holiday goers – whether that travel companion is a partner, family member or friend - American Express has partnered with publisher Phaidon, to address this and created a ‘Companion’ travel guide.

The guide features ten cities in the world explored from the differing perspectives of the insiders who live and work there and is designed to satisfy the diverse interests of travelling companions.

The guide is inspired by the Companion Voucher, a British Airways Amex Card benefit that provides a complimentary second seat companion on a BA flight.

The guide is available to download from


Image source: Matthew Monteith

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