Azamara Club Cruises is offering agents the chance to take part in a series of monthly artisan events designed to demonstrate its new ‘Cruise Global, Connect Local’ destination programme.

In January, the line unveiled developments to its destination offering under the new positioning of ‘Stay Longer, Experience More’. This included the launch of ‘Cruise Global, Connect Local’, an umbrella programme with 13 shore excursion groupings aimed at delivering personalised and authentic experiences to guests. ‘Nights Local’ for example provides nightlife experiences such as a visit to the theatre or concert hall, while ‘Meet Local’ offers immersive cultural experiences and ‘Stay Local’ offers overland tours.

The company has now put together a series of taster events that trade partners can join throughout this year. They include: ‘Eco Local’ at London’s Kew Gardens to see the horticultural displays of the Orchids Festival by night; ‘Celebrate Local’ at Royal Ascot; and ‘Golf Local’, where agents can take on three championship golf courses, set amongst the grounds of The Gleneagles Hotel in Perthshire.

Richard Twynam, UK & Ireland managing director for the cruise line, said: “We couldn’t have asked for a better start to 2017. Not only have we reaffirmed our commitment to destination with the new developments of ‘Stay Longer, Experience More’, but we have also seen January sales rocket. This reflects the great confidence that consumers have in our brand and we continue to be grateful to our trade partners for their ongoing support in ensuring this is the case.

“We look forward to hosting small groups of agents at our artisan events to offer insight into the destination experiences and to say thank you for their continued support.” Between 12 and 15 agents can attend each artisan event. Agents interested in registering should email or speak to their regional sales manager.

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