Azamara Club Cruises is revamping how it is positioned to agents following feedback from trade partners who want to be able to sell the cruise line as an all-inclusive holiday.

The move to all-inclusive follows the addition of select standard spirits, wines and international beers into the main cruise fare, and the inclusion of a new ‘AzAmazing Evening’ destination event on each sailing.

The all-inclusive approach will apply when each of the two ships in the boutique cruise line begin their 2013 European season in spring 2013. Azamara Quest will operate the new all-inclusive approach from March 27, and Azamara Journey will join in from May 15. To support the move, the company has developed a new training module as part of the online Cruising for Excellence learning portal on how to sell all-inclusive voyages.


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