Avalon Waterways has launched its 2017 brochure with a new type of European river cruise featuring active excursions and local authentic experiences to appeal to a new and potentially younger market.

From Linz to Budapest, the new nine-day ‘Active Discovery on the Danube’ cruise has been planned so that the local experiences on offer are based on culture, cuisine and outdoor pursuits with active guests able to join guided mountain climbing, hikes through the landscape, canoeing or cycling alongside the river. Guests will also have the opportunity to conduct an orchestra, learn the Viennese waltz, explore an ice cave and can even visit a local farm to help with the apricot harvest.

Culinary experiences include a lesson to make authentic Austrian Linzer Torte, a brewery tour to taste locally produced cheeses and beer brewed by Trappist monks, or a hike through vineyards and wine tasting at a traditional Austrian wine tavern.

David Binns, head of product for the cruise line, said: “We are really looking forward to being able to offer our customers such a thrilling and fun choice of activities. They will be able to fully immerse themselves in local life and be as active as they wish as they sail through the stunning landscapes of Austria, Bratislava and Hungary.

“Our sales team will be working hard to offer agents advice and training about selling this new type of river cruise and we will organise fam trips so our key agents can experience Active Discovery cruises for themselves.”

The cruise is priced from £2,483 per person based on an October 16, 2017 departure. Cruise highlights include Linz, Grein, Durnstein, Krems, Vienna, Bratislava, Visegard and Budapest.

Also newly featured in the 2017 brochure are cruises on the Irrawaddy, Mekong, Yangtze and Amazon rivers.

Customers booking a river cruise before September 30 can benefit from a free upgrade offer worth up to £1,100 per person to one of the line’s balcony staterooms for the price of a Deluxe Stateroom and applies to ships in the European fleet.

For more information visit avaloncruises.co.uk or call 0800 668 1801.

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