Atlantis, Paradise Island Bahamas has launched a story telling platform called ‘Come to Life’, designed to nurture and promote the Bahamian creative and entrepreneurial community.

Howard C. Karawan, president and managing director of the resort, said: “The world has changed since Atlantis first launched and many different triggers are driving travel choice. We felt the need to redefine our offering and looked to the soul and richness of our location and our people to naturally enhance our product. By encouraging our team to share their stories and let their personalities shine, we have seen inspirational moments between the Bahamian spirit and our guests. In doing so we are instilling a sense of pride and empowerment.”

‘Come to Life’ has been designed to offer a visual journey that takes an intimate look at the spirit of the Bahamas and 15 Bahamian artists, musicians and designers will be used to showcase this initiative. The initial creative component is a 60 second cinematic expression film featuring a voiceover by Jeffrey Poitier, a native Bahamian actor, film director and nephew of Bahamian icon Sidney Poitier.

Pictured at the launch event is Jermaine Adagyako from Funway Holidays and Karen Cruitt of Atlantis Paradise Island.

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