In an evolution of the brand, Atlantis, Paradise Island in the Bahamas has launched five distinct hotel propositions each designed to appeal to an individual target audience.

Each hotel has undergone a transformation complete with a new-look logo and a clearly defined property description that underpins the unique mood, style and personality that each embodies.

The Beach at Atlantis (formerly Atlantis Beach Tower) is the resort’s entry level proposition with spacious rooms ideal for value-minded families or couples who want full access to the resort’s facilities and offers an uncomplicated, pared down option.

Following an extensive US$21 million refurbishment programme, The Coral at Atlantis (formerly The Coral Towers) offers a family friendly four-star holiday experience with contemporary spacious rooms, of which a high percentage are queen-queen configuration and a new pool experience.

Royal at Atlantis (formerly The Royal Towers) offers a strong oceanic theme and access to ‘The Dig’ and marine exhibits, which are home to more than 50,000 marine animals, to immerse guests in the beauty of the ocean.

The Cove at Atlantis is the resort’s chic luxury option, offering a sophisticated retreat with oversized luxury junior suites and suites and The Cove Pools which have a chilled out music policy and a choice of 21 luxury cabanas.

The Reef, Atlantis is the resort’s residential luxury option with a choice of spacious studios and one- and two-bedroom suites. Each studio has a kitchenette bar and the suites have full home from home kitchens for families who want the flexibility to enjoy a casual breakfast or dine in their own suites.

Karen Cruitt, the company’s vice president for Leisure Sales, said: “The launch of our distinct hotel propositions is a truly exciting time for the resort. 2017 marks a year of huge change for Atlantis; we moved to enhance the guest experience by focusing on the heritage and culture of The Bahamas and supporting the local community to nurture and promote Bahamian creativity. We are now evolving our hotel product to offer guests a targeted holiday option. Each hotel proposition is clearly aimed at a different audience segment which we know will aid selling and ensure holiday choice at Atlantis is an easy one.”

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