The Antigua and Barbuda Tourism Authority is joining forces with trade partners on a new brand marketing campaign.

Launching June 23, the campaign is strategically timed to promote the destination’s accessibility and drive sales during the summer period.

The tourism authority has partnered with tour operators - such as Caribtours, Kuoni, and Gold Medal - airlines and partners to maximise the size and impact of the campaign. Antigua’s beaches will be used as a platform to drive awareness of the variety of experiences visitors can enjoy on the twin islands – from heritage and architecture to cuisine and beverage.

The campaign will run across outdoor and digital platforms. London commuters will be targeted with a high volume presence in all London’s main train stations, including London Victoria and Waterloo and the outdoor will run for two weeks starting this weekend, with the digital display and social media activity continuing for three months.

Jean-Marc Flambert, vice-president for sales and marketing UK & Europe at the Antigua & Barbuda Tourism Authority, said: “We are delighted to be working with our key industry partners to proactively push summer and autumn sales to the destination. It has been very encouraging to see how supportive the trade has been of this campaign. At this time, it is important that we all work together to ensure that consumers continue to have the confidence to book. Travel agents play a big role in our strategy and we look forward to growing the revenue to the island together.”

An agent competition is running alongside the campaign. Travel agents are invited to tweet a photo of the outdoor advert using hashtag #AntiguaBarbudaLondon to be entered into prize draw to win a bottle of Antiguan English Harbour Rum. The competition closes July 6.

For more information go to antiguabarbudatourism.org

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