Amathus has announced an agreement with to operate Amathus Holidays under a new franchise agreement, which came into effect on March 1.


The operator will maintain its brand identity and trade as a part of MidCounties Coop Travel with a new B2B website launching this month.

The company will be led by managing director, Janette Bell, formerly commercial director of Bedbank and Aphrodite Hills Resort Holidays.  


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