All Leisure group has partnered with Just a Drop’s ‘Just Help Haiti’ campaign to appeal to the travel and tourism industry to raise funds that will supply clean safe water to Haiti following the recent disaster.

This one off fund raising exercise aims to raise £1 million for the people of Haiti, the amount required to ensure urgent water and sanitation needs and implement a long term water supply solution.


This partnership initiative was founded by Roger Allard, chairman of All Leisure group, and Fiona Jeffery, chairman of World Travel Market and Just a Drop.

Roger Allard, chairman of All Leisure group plc said: “This tragic disaster has left Haiti with enormous challenges to overcome and long after the headlines have gone the people of Haiti will still need our support. By raising £1 million we hope to aid the urgent water shortage problems and, just as importantly, help with the vital ongoing support to ensure that the recovery process is sustained. We implore the industry to rally behind this campaign to help raise our first target of £250,000.”

So far, confirmed partners include All Leisure group, Kuoni, P&O Ferries, Shearings, Thomas Cook and Tui Travel – each of whom will donate £25,000. All Leisure group is urging those within the industry to lend their support in any way they can. Allard is also encouraging operators to donate product in the form of free holidays/vouchers etc, which will be sold through participating agents and the money donated to the Just Help Haiti campaign.

Thomas Cook CEO, Manny Fontenla-Nova, said: “The plight of Haiti has touched the world, with massive relief efforts underway to aid the people and bring back some stability to the country. We can all make a difference on a personal level, but Thomas Cook Group plc has recognised the importance of making a significant practical and financial contribution to the aid effort. We have already been involved in transporting aid, as well as involving many of our customers and our people in the Dominican Republic. We are equally concerned to help the people of this devastated country recover from the impacts of the earthquake. We are therefore very pleased to support the Just a Drop “Just Help Haiti” initiative."

Peter Long, chief wxecutive TUI Travel PLC said: “The earthquakes in Haiti have had a devastating effect on the Haitian people and TUI Travel is keen to contribute to this appeal to raise money to help re-establish water and sanitation in the affected areas. Many of our colleagues in the Dominican Republic with relatives in Haiti have been affected by the disaster and this is an issue that is close to our hearts. We want to help the long term redevelopment programme in Haiti and TUI Travel fully supports the work being done by Just a Drop to help displaced communities safely return to their homes.”

Fiona Jeffery, chairman and founder of Just a Drop said: "It is great that the travel and tourism industry are collectively getting behind Just Help Haiti so whole heartedly and I’m extremely grateful for all the donations that have already been made through this partnership initiative. Where Just a Drop makes a real difference is in the work post the emergency relief effort as its field operatives will look to create sustainable water and sanitation solutions for communities encouraging them back to their homes, villages and schools so they are not locked in temporary refugee camps for too long."

A £1 donation can deliver safe water to a person for nearly 10 years so visit to make your donation today. Alternatively send a cheque made payable to Just a Drop, to the attention of Ana Sustelo – Just a Drop Co-Ordinator Gateway House, 28 The Quadrant, Richmond TW9 1DN. Alternatively to make a BACS transfer, please contact Nikki Davis on


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