Alitalia launches ‘Discover Italy’ portal to promote tourism to Italy

Travel ideas and thematic routes designed to attract passengers and boost tourism in Italy is the aim of ‘Discover Italy’, a new platform launched by Alitalia in cooperation with Touring Club Italiano and Gambero Rosso.

The new inspirational portal has been built to provide visitors with information, guides, travel tips and experiences and offers a broad range of destinations that can be reached within the country.

Thematic itineraries have been created for each destination and vary from wine and food to architecture; cinema and folk festivals; to lifestyle and sports. Articles, recipes, travel bucket lists, tutorials and interactive content is all featured and the airline’s special offers to fly from abroad will be available for each chosen destination.

Fabio Maria Lazzerini, chief commercial officer and revenue management of Alitalia, said: “With ‘Discover Italy’ we give way to the transformation process of our website into a new digital platform with ever more customized and dedicated content. The objective is to attract more tourists on our flights, especially from abroad, and promote the Italian destinations in an emotional and engaging manner. Alitalia’s ambition is to be the ultimate gateway to Italy for millions of tourists from every corner of the world.”

Go to discoveritaly.alitalia.com for more information.


More News...

Sandals unveils Over-the-…

Sandals unveils Over-the-Water Serenity Chapel at Sandals Ochi

Sandals Resorts has unveiled its newest Over-the-Water Serenity Chapel at Sandals Ochi Beach Resort in Jamaica, expanding the brand’s Over-the-Water Chapel portfolio to now include three chapels.

Submarine & helicopte…

Submarine & helicopters included: Scenic Eclipse primed for 2019 debut

2019 is set to be a big year for Scenic as it carries its more than 30 years of experience in river cruising into a new era, with the launch...

An Oscar worthy performan…

An Oscar worthy performance on the Yangtze River with Century Cruises

Century Cruises has incorporated into its itineraries a new show on the Yangtze River directed by film director Zhang Yimou, who is famous for his Oscar nominated works ‘Hero’ and...

‘Beautiful Rivers, Beauti…

‘Beautiful Rivers, Beautiful Ships’ in new-look brochure from Newmarket Holidays

Newmarket Holidays has released a new-look European River Cruise brochure for 2019 featuring 64 sailings across ten itineraries, aboard the fleet of A-ROSA vessels.

Greek gourmets: Aldemar c…

Greek gourmets: Aldemar confirms 2019 Sympossio dates

The annual ‘Greek Sympossio Gourmet Touring’ event - which brings together Greek producers, chefs, hoteliers, airlines, tour operators and travel trade businesses to experience Greece’s culinary traditions – has announced...

‘We live it. You’ll love …

‘We live it. You’ll love it’ : Barbuda makes its comeback

Despite devastation of the Category Five hurricanes that swept over the islands of the eastern Caribbean in 2017, the Antigua and Barbuda Tourism Authority has seen an increase of visitor...

Grecotel in Rhodes receiv…

Grecotel in Rhodes receives regal rebrand

Grecotel's ‘All-in’ resort on Rhodes will be getting a regal rebrand for 2019, welcoming guests to its remodelled property and introducing Grecotel LUX ME Rhodos.

Israel hits a record 4.1 …

Israel hits a record 4.1 million tourist footfall in 2018

Israel saw a tourist footfall of 4,120,800 in 2018, a 14% increase when compared to 2017, according to the Israel Ministry of Tourism.

Thomas Cook is offering £…

Thomas Cook is offering £100 travel money on summer breaks

 Thomas Cook is offering holidaymakers £100 of free spending money, encouraging them to book their next summer break while beating the winter blues.

Newmarket Holidays launch…

Newmarket Holidays launches long haul flash sale

Newmarket Holidays has announced it has reintroduced £99 deposits across a wide range of air-inclusive escorted tours, and have also launched a ten-day Flash Sale beginning Saturday, January 12, with...

Winter escape: Enjoy an I…

Winter escape: Enjoy an Icelandic adventure with Super Break

Super Break has announced an expanded programme of getaways to North Iceland from 16 UK airports, which will run until March 15.

London City Airport recor…

London City Airport records highest-ever passenger numbers

London City Airport has published the annual passenger figures for 2018, the highest ever recorded for the 31-year-old airport.

Prev Next

twn Are you sure that you want to switch to desktop version?