Travel ideas and thematic routes designed to attract passengers and boost tourism in Italy is the aim of ‘Discover Italy’, a new platform launched by Alitalia in cooperation with Touring Club Italiano and Gambero Rosso.

The new inspirational portal has been built to provide visitors with information, guides, travel tips and experiences and offers a broad range of destinations that can be reached within the country.

Thematic itineraries have been created for each destination and vary from wine and food to architecture; cinema and folk festivals; to lifestyle and sports. Articles, recipes, travel bucket lists, tutorials and interactive content is all featured and the airline’s special offers to fly from abroad will be available for each chosen destination.

Fabio Maria Lazzerini, chief commercial officer and revenue management of Alitalia, said: “With ‘Discover Italy’ we give way to the transformation process of our website into a new digital platform with ever more customized and dedicated content. The objective is to attract more tourists on our flights, especially from abroad, and promote the Italian destinations in an emotional and engaging manner. Alitalia’s ambition is to be the ultimate gateway to Italy for millions of tourists from every corner of the world.”

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