Madeira’s aim this year is to promote the island to a younger population and encourage them to take advantage of the plethora of activities available on the island. The regional minister for culture, tourism & transportation, Conceicao Estudante, said: “Madeira is very much viewed as a traditional destination for UK holidaymakers and attracts the middle-aged market with an average age of  55-56 years old. But alongside this we want to highlight the many activities available to younger people, couples and families such as hiking, cycling, watersports and mountain adventures, with the aim of boosting our occupancy levels from 65% to filling the 30,000 beds we currently have on the island.”

Monarch is to introduce additional frequencies to Madeira from the end of October, with three weekly flights from Gatwick and two weekly flights from Birmingham.

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