AITO Specialist Travel Agents report an overall sales increase of 13% in March 2011 compared with the same month last year via its AITO All Stars incentive scheme.

The latest like-for-like survey of AITO Agents and participating AITO tour operators in its All Stars scheme shows a 13% rise in overall sales revenue for March 2011, compared with the results of the same survey for March 2010.


The positive results follow recent news that online travel industry sales in the UK fell by 2% in March 2011.

Oliver Broad, Chairman of AITO Specialist Travel Agents, says: "It's fantastic to see AITO Agents buck current trends in the industry and achieve this high level of sales success in March. These results demonstrate that customers are increasingly choosing to book holidays with independent specialist travel agents and operators, whether for their expert knowledge about the destinations they are selling or the 100% financial protection that comes with all AITO holidays".

The AITO All Stars incentive scheme rewards its agent members for booking AITO holidays. The scheme involves an ongoing league table of top booking agents and rewards them with monthly prizes, as well as a luxury Caribbean fam trip for the top eight selling agents across the first half of 2011 and annual awards. Demonstrating the success of the scheme, over 30 AITO tour operators have signed up for the incentive scheme in 2011.

"Now is the time for independent travel agents to shine and I encourage those who are not already members to get in touch and enquire about membership ( In what seems an increasingly competitive marketplace, there's nothing more valuable than seeking a wider product range via our AITO partnership, so why not consider joining us?", says Chairman Oliver Broad.

AITO Specialist Travel Agents typically sell holidays offered by companies within the Association of Independent Tour Operators (AITO), a collection of more than 140 specialist operators covering the world with a selection of trips. 

For more information or to find out about becoming a member of AITO Agents, go to

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