The Israel Ministry of Tourism has announced a new tourism directive to encourage airline operators to fly to Israel’s Red Sea resort, Eilat for a minimum of 16 rotations over the winter period.

From October 6 to April 22, 2016 the ministry will reimburse airline operators for every passenger flying to Eilat’s Ovda airport by 45 euros up to the total amount of €1million per annum, per airline.

The Israel Government Tourist Office, the UK office for the Ministry of Tourism, has begun discussions with several British and European airlines with regards to the new directive.

Naama Oryan-Kaplan, director of the UK and Ireland at the Israel Government Tourist Office, said “Eilat is the perfect winter sun destination for British and Irish holidaymakers. We know that direct flights will encourage Brits to visit Eilat and the Red Sea resort and experience the wealth of activities that Eilat has to offer. We are currently in discussion with several airlines regarding this new directive and hope to offer new services to Southern Israel later this year.”

Submissions for airline proposals to the Ministry of Tourism closes on June 15 and airline operators in the UK and Ireland are encouraged to contact Naama Oryan-Kaplan via email at

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