Air New Zealand has launched its first ever global brand campaign in the UK featuring the voice of Jurassic Park star, Sam Neill.

The cheeky video, created in collaboration with creative agency True whose scope also covers the airline’s famed Safety Videos, has Neill take centre stage as the voice of CGI character Pete – a kiwi bird who wants to see the world but is hindered by his inability to fly. That is until Air New Zealand steps in.

Speaking about his debut as the voice of Pete the Kiwi, Neill commented: “Air New Zealand was kind enough to ask me, and in all humility, I thought I was the best person for the job. I am very proud to be a New Zealander and I guess that’s what being a Kiwi is.”

The film highlights the many ways travellers can fly to New Zealand with the airline, including its daily service from Heathrow to Auckland via Los Angeles, as well gateway options across Asia and North America operated in conjunction with its partner airlines.

Jodi Williams, the airline’s general manager of global brand and content marketing, said: “The aim of the first burst of this campaign is to capture the attention of British travellers interested in visiting New Zealand leaving our audience with a strong brand connection and a better understanding of our product, onboard hospitality and the many routes we offer down to beautiful New Zealand.

“We have done a great deal of research to gain insight into British travellers’ habits and their understanding of Air New Zealand. Our focus is on breaking down the distance barrier to visiting New Zealand by showcasing the comfort of our onboard product and our award-winning service, while also illustrating our various stop-over options should travellers wish to break up their journey.”

The video can be viewed on YouTube or for more information go to

twn Are you sure that you want to switch to desktop version?