Cunard is joining Shine Rewards Club, the reward programme dedicated to travel agents.
The move follows the successful introduction of the programme by P&O Cruises last November and, like the P&O Cruises programme, Cunard will operate a points system allowing agents to gain points through a variety of methods, from making a Cunard Fare booking to completing training modules.
Agents can combine the points they earn from both Cunard and P&O Cruises and exchange them for a variety of rewards, including designer goods, experience days and technology products and even a cruise.
From this month, travel agent partners will be able to register for the Cunard Shine Rewards Club and from December 3 they will be eligible to enter their Cunard Fare bookings to earn Shine points.
Agents can register at www.shinerewardsclub.com or go to www.cunard.co.uk