Abu Dhabi Tourism Authority (ADTA) is launching phase II of its agents competition, Picture Yourself in Abu Dhabi, at this year’s World Travel Market, following the success of last year’s initiative.

The UK & Ireland operation of ADTA, which manages, helps develop and promote the tourism industry in the Arabian Gulf emirate, is offering agents who take part the chance to win prizes.


To be eligible, agents need to meet certain criteria, on completion of which they will be awarded puzzle pieces. All entries give agents the chance of winning one of many spot prizes.

Agents who collect the maximum 12 puzzle pieces are automatically included in the draw for a top prize of flying to Abu Dhabi, courtesy of Etihad Airways, and staying at the recently opened, five-star Fairmont Bab Al Bahr courtesy of Fairmont Hotels & Resorts.

ADTA fam trip places are also being offered in 2010.

The competition is in partnership with Fairmont Hotels & Resorts, Rotana Hotels and Etihad Airways.

To be eligible to win a top prize, sales agents need to make an Etihad Airways booking to Abu Dhabi, watch Abu Dhabi event footage online and answer ten questions correctly, answer quiz questions on Fairmont and Rotana, plus attend an ADTA event.

“Agents are excited about the immense potential of Abu Dhabi as a destination, and our competition will encourage them to learn more about everything we have to offer,” says Jamie MacDonald, Country Manager, ADTA UK & Ireland office.

“This promotion is our opportunity to thank agents for their ongoing support.”

To learn more about the Picture Yourself in Abu Dhabi competition and to receive your first puzzle piece, visit the ADTA stand, ME1000, at WTM on Wednesday 11 or Thursday November 12 for a presentation.

A prize draw will follow for all attending agents to celebrate ADTA’s fifth anniversary.

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