African Pride reports that it has seen several trends which have developed and grown over the past few years where clients are looking to enhance their safari experience.
 The operator’s general manager, Liz Hall, said: “Safaris by foot, horseback, canoe and overland camping are proving more and more popular. Whilst the first three safari options are fairly self-explanatory, overland camping safaris may be a little less familiar: a support crew travel in separate vehicles and erect a camp every evening comprising of spacious tents, beds, pillows, duvets and private en-suite facilities. This is a fantastic opportunity to experience Africa at its rawest.
As examples of prices a three-night canoe trail in Botswana costs from £1,149 per person, while a 14-night ‘Namibia Adventure Safari’, which includes both overland camping together with hotels & lodges starts from £3,429 per person.
The operator also reports that there has been an increase in demand from clients interested in staying at properties which support the indigenous community and responsible tourism. 
Hall said: “Organisations such as Fair Trade in Tourism South Africa (FTTSA) awards certificates to properties who are committed to fair trade criteria including fair wages and working conditions, equitable distribution of benefits and respect for human rights, culture and environment.  
“We have a wide range of hotels and lodges throughout South Africa which adhere to these principles, where clients can really make a difference.”

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