Advantage Travel Centres has launched its first viral marketing campaign in a bid to expand its customer database and build an ongoing relationship with existing consumers.
Offering the chance to win a seven-night holiday for two to Greece, in conjunction with Cosmos Holidays, the competition invites entrants to identify 30 ‘hidden’ holiday destinations indicated by cryptic clues in a High Street scene.
For example, if they spot a fish, they’ve found Seoul, South Korea.
An email has been sent to those on the database requesting communications from Advantage with a link to take part in the competition on the www.loveyourtravelagent.com website.
Colin O’Neill, sales and marketing director at Advantage Travel Centres, said: “Over the last year or so our affinity marketing activity has given us a database of around 11,000 potential customers who have expressed interest in our holidays. We communicate regularly with them, for instance sending a copy of our consumer magazine, escape, although this is the first time we have sent them a viral communication. We are hoping they will enter the competition and also pass it on to their friends and family so that they can also take part.”
All customers interested in more information on holidays or wishing to book are directed to find their nearest Advantage Travel Centres member.
It is anticipated that around 60,000 new consumers will see the campaign before the closing date of 30 September 2009.