Advantage Travel Centres has teamed up with Travel 2, the Arizona Office of Tourism, Nevada Commission on Tourism and the Las Vegas Convention & Visitors Authority in an exclusive consumer promotion that will reach 4.5 million customers.

Advantage members will be the sole call to action for the promotion which runs until the end of May featuring unique itineraries created by Travel 2.

 

Activity includes a dedicated website featuring destination information from the tourist boards, the Travel 2 fly-drive itineraries and details of Advantage and how to book; emails to 605,000 consumers; adverts, editorial and a competition on the World Travel Guide website (1.25 million visitors) and the TravelPromos website (240,000 visitors); search engine marketing and optimisation; social media, blogs, forums and podcasts; window point-of-sale material for members; offers on Advantage’s www.loveyourtravelagent.com website; and features in Advantage’s escape consumer magazine.

In addition, for each booking an Advantage member makes by 31 May 2010 they will be entered into a draw to win a place on a fam trip to the region.

Colin O’Neill, sales and marketing director at Advantage Travel Centres, said: “This multi-faceted promotion will help drive business to our members and provides them with a unique collection of itineraries designed specifically for the promotion, ensuring they have a real point of difference.”

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