Silver Travel Advisor, the consumer website providing travel advice and information for mature travellers, has partnered exclusively with Advantage Travel Partnership to offer members support, knowledge and expertise in the over 50s market.

The collaboration will launch in early 2018 with the creation of a bespoke Silver Travel Advisor magazine that will be distributed to Advantage members and their customers. It will offer insights in to the latest travel trends for the over 50s, as well as editorial articles, helpful hints and advice.

Paula Lacey, group commercial and membership director for the travel agent consortium, said: “The synergy between Advantage and Silver Travel Advisor is undeniable. With 35% of the UK population aged 50 plus, our members have shown that this market is an important one to them as their businesses naturally attract this age group. We are excited to be taking the first step in what will be a long-term and close partnership with Silver Travel Advisor.”

Long-term collaboration plans include training with a soon-to-be-launched official accredited Silver Travel Advisor status. Advantage will also work with Silver Travel Advisor to conduct in depth research into the mature traveller market.

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