The Advantage Travel Partnership has launched its five-year strategic plan for the business entitled Vision 2020.

The board of directors and management team have set a clear view on the business priorities and targets to be achieved over the next five years as well as more detailed activities for the coming year.

Overall the strategy is aimed at improving the value and benefits the group offers its members and includes: boosting average member benefit value to £25,850 per year; providing tailored consultancy services for every member who requests assistance; growing membership particularly through Advantage Managed Services (AMS); a strong commercial benefits package to maximise members’ margin and performance earnings; supporting members in retaining existing and attracting new customers, particularly through online channels; technological innovation including Advantage Travel Gateway; introduction of business travel AMS and homeworking AMS schemes; supporting business travel members looking to enter or exploit the MICE market; delivering a full-service air product, support and fulfilment facility; developing a robust tour operating capability; and supplying industry-leading financial services.

Julia Lo Bue-Said, managing director at Advantage, said: “We are committed to taking the business forward in an ambitious and dynamic manner, continuing to be a leader in the travel industry and demonstrating improved value to our members. Our role is not only to deliver relevant products and services but to provide members with leadership concepts into new markets; adapting to changes in consumer behaviour driven primarily by a significant generational change we are experiencing. Only by engaging with members can we ensure we stay at the forefront of their business needs.”

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