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Advantage Connect

Advantage launches Advantage Connect for leisure members

Advantage Travel Partnership has launched an online interactive tool? Advantage Connect ? for personalised booking and quoting.

The new service utilises Snowstorm's technology to provide leisure members' customers with a unique, fuss-free process and enables agents to create a booking quotation through a personalised webpage that has a secure URL accessible only to the customer.

The webpage comprises destination information from Arrival Guides and customers and agents can chat in real time in the Advantage Connect platform. Holidaymakers can invite their travel companions to view and collaborate in planning the itinerary and request agents for additional quotes. After finalising the booking, the agent will upload the travel documents to the customer's webpage that the latter can download at leisure.

David Forder, marketing head at the consortium, said: ?We are excited to have developed with Snowstorm, Advantage Connect; a new customer communication platform that allows the agent and their clients to collaborate on a travel booking, in a convenient, digital way. The system addresses two major factors in the booking cycle. Firstly, that email, while useful, is not always the ideal channel for selling due to limitations in how content and imagery is displayed. Secondly, the dashboard enables the agent to keep track of which quotes have been provided and how the customer is interacting with the quote, all of which should help to increase conversion rates. We?re using technology to help our members increase their productivity and improve engagement with their customers, both young and old.?



Travel Bulletin

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