Advantage CEO Julia

Advantage hits 40 as Cadiz Conference gets underway

Celebrating four decades in the travel industry, the 2019 edition of the Advantage conference saw travel agents and suppliers networking in the picturesque Spanish coast of Sancti Petri, Cadiz.

Under the theme ‘Viviolution’, a host of experts explored the triumphs and barriers of the industry, from the ‘fake news’ epidemic of the mainstream media to the dreaded B-word. Speaking during the conference’s opening plenary session, Julia Lo Bue-Said, CEO of Advantage, explained: “Our workforce is changing and it is beyond recognition. We need to consider how we manage a multigenerational workforce, promote the industry as an industry where careers can be made, and for us all to consider the importance of investing in our own people – after all, they make our business.

In light of Advantage’s 40th birthday, Julia discussed the changes which have occurred in the travel industry during the company’s lifespan.  On the topic, she continued: “Change used to happen in cycles of decades, but now it’s happening right before our eyes – we need to focus on what we can control and not what we can’t, because we are too distracted otherwise. Our time today is the spirit of living evolution – change on the move, or as we call it here today, Vivolution.”


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