The Advantage Travel Partnership has launched its mid-season campaign promoting Bucket List inspiration through a joined up B2B and B2C approach.

The ‘Bucket List inspiration’ campaign will encourage members to think about ways to inspire their customers, as well as inspiring consumers to tick off their bucket list destinations.

A door drop booklet, personalised at member branch level, is being distributed to 500k+ households throughout the UK including Northern Ireland, while the direct mail campaign directs recipients to their travel agent’s website.

For members involved in the campaign with an Advantage white label website, all the offers featured in the direct mail and door drop booklets will be available to view online by their customers providing members with a joined-up approach in marketing to their customers at this crucial time of year for bookings.

A dedicated landing page promoting the campaign is live on the white label sites, as well as a homepage banner and members have received a dedicated email to fully equip them in promoting the offers across all of their own channels.

The Advantage Bucket List competition has been launched for members, business partners and industry peers.

To enter, participants have to post an image of the bucket list place they are hoping to tick off their bucket list this year. Once entered they will be in with a chance of winning £100 Love2shop vouchers.

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