Advantage Travel Partnership has revealed that the theme for its 2018 conference will be ‘The Next Chapter…Miami Advice’.

The conference is due to take place in Miami, between May 10 and 13, 2018.

Two programmes will run side by side to cater to both leisure travel members and business travel members – and their suppliers. Plenary sessions, keynote speakers, workshops and networking opportunities will all adhere to a vibrant Miami theme and will consider the challenges and changes to come in 2018 from GDPR to PSD2 and the Package travel directive. Speed networking will take place on one day of the conference with a minimum of four hours of formal networking activity through a speed dating appointment system between members and business partners.

Conference sessions will focus on customer engagement and experience, and how the ability to communicate effectively helps to build the foundations of a successful business. The conference will be divided into three distinct areas: ‘My Story’ sessions which will emphasise the importance of maintaining and growing personal development; ‘The Travel Industry Story’ sessions that will focus on industry knowledge and offer delegates the opportunity to explore how to convey their message and story most effectively; and ‘The Story of our Brand and Business’ which will showcase to delegates how insights, training and workshops assist in building a brand that resonates with customers, staff and partners.

Julia Lo Bue-Said, managing director for the consortium, said: “The Advantage conference is a key event in the travel industry calendar and, as in Provence this year, we have had unprecedented interest in registering early this year – everyone is excited that we are going long-haul to Miami next May.

“This year with our ‘Man and Machine’ theme, we threw the spotlight on the emergence of new technology that is set to shape businesses of the future. Next year we will look at finding that perfect balance between technology and human interaction: ‘The Next Chapter…Miami Advice.”

The conference website has been redesigned and new features have been added so delegates can find everything they need to know regarding the three-day event. The consortium has also worked with airlines and accommodation partners to offer members special negotiated rates. A conference ticket will also include breakfast, conference lunches, social evening events with drinks, resort fees and taxes.

Go to for more details.

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