Accor has unveiled Pullman’s new positioning to match new business traveller behaviour.
Accelerated expansion of its network; active commitment to design and contemporary art; and enhanced visual identity are all part of a global move aimed at offering guests a new hotel experience.
The group currently offers 300 upscale and luxury hotels (Sofitel, Pullman, MGallery and Grand Mercure) and intends to increase this figure to 400 by 2015. Pullman has hotels and resorts in 23 countries, with the network growing rapidly to 79 hotels in five years. The objective is to have 150 hotels by 2015-2020 and 500 in the long term. Half the brand’s network is currently located in Asia-Pacific, including 15 properties in China, which is where Pullman has the most hotels.
Christophe Vanswieten, chief operating officer Pullman Europe, said: “Our expansion focuses on reinforcing our positions in Europe, opening hotels in strong-growth regions, notably Russia and Latin America, and continuing our growth in Asia-Pacific. In Europe, we will open our first hotel in Brussels this month, which will be the 80th property and Pullman’s 24th country. We are also implementing an unprecedented project in Paris with the renovation of our five properties over a 30-month period, ending in April 2014 with the emblematic renovation of the Pullman Paris Tour Eiffel.”