Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has announced that it reached its annual visitor target a month early in 2013, with more than 2.5m guests checking into Abu Dhabi’s 149 hotels and hotel apartments in the first 11 months of the year.
The destination welcomed 260,810 guest arrivals in November, a 27% growth on 2012’s performance.
The UK remains Abu Dhabi’s second largest overseas market, with 147,852 Britons checking into the emirate’s hotels in the first 11 months of 2013, a 14% increase on 2012. British guests accounted for 690,902 guest nights – an increase of 24% year-on-year – with an average length of stay of 4.67 nights, again up 8% on 2012.
HE Jasem Al Darmaki, deputy director general of the tourist board, said: “This is great news which we were cautiously optimistic about as November was packed with events including the headline Grand Prix, the Abu Dhabi Film Festival, the FIFA Under 17 World Cup and Abu Dhabi Art.
“It’s all the more gratifying given that since last year the emirate has seen 12 more properties and almost 2,500 new rooms come on line. Length of stay continues its upward trend, which suggests people are increasingly convinced that there is more to do and see in Abu Dhabi.”