The luxury tourism market in Brazil is set to rise by 25% over the next few years due to the success of the 2014 FIFA World Cup according to the ABTA Travel Trends report. The findings revealed that affluent travellers are set to grow the luxury travel market this year, taking an average of 4.7 holidays per person in 2014, up from 3.6 holidays in the previous year.


As Rio is thrust into the spotlight once again for the 2016 Olympic and Paralympic Games next year, the undiscovered and secluded regions of the country will benefit from increased interest as a result, offering tourists some of the best luxury travel experiences in South America.

Embratur is highlighting three experiences in the destination for clients seeking a luxury trips.

The first is Bahia – Trancoso, a fishing village which has rapidly become one of the most chic holiday destinations in Brazil. Trancoso’s iconic colonial architecture and traditional Bahian cuisine, along with a variety of luxury resorts, attracts celebrities and superstars from across the world.

Santa Catarina in Florianópolis is also being highlighted. ‘Floripa’ as it is known locally, has 42 beaches which are a major attraction for daring surfers. Often referred to as the Ibiza of Brazil, the natural beauty of the island and bays make it a magnet for holidaymakers during the summer. Most of the population live on the island's central and northern parts which are packed with fishing boats, lacemakers, cuisine and colonial architecture.

For tourists seeking to discover more than just the capital, an alternative option is the Ponta dos Ganchos resort in nearby Governador Celso Ramos. The resort is well suited to romantic getaways and is a popular honeymoon destination.

Meanwhile, São Paulo offers a range of luxury experiences - from art galleries to a huge choice of nightlife. Alternatively, around 80km away from São Paulo, the city of Piedade is being highlighted as ideal for clients who are searching for luxury combined with sustainability. As an example, the hotel Ronco do Bugio aims to provide high quality accommodation together with environmental responsibility. Based in the middle of the Atlantic Forest, Ronco do Bugio combines the charming design of custom rooms, a restaurant featuring haute cuisine and many sustainable activities.

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