ABTA has relaunched and rebranded its business-to-business Partner scheme, which replaces the Travel Industry Partner scheme.
The new scheme offers two tiers of partnership - ABTA Partner and ABTA Partner+ and the changes follow growing demand from existing partners for additional marketing opportunities to communicate their range of services to ABTA members. The scheme also provides members with a business services network to source suppliers to help them run successful travel companies.
ABTA Partner+ members will receive an enhanced listing on www.abta.com and bespoke email marketing to ABTA members. They will also receive banner advertising on the association's website worth £700, together with further advertising discounts on the site.
The scheme is open to all companies working within or offering services to the travel industry which are not eligible to become full ABTA members.