ABTA has announced the launch of a nationwide advertising campaign beginning on Sunday December 27 and running throughout January 2016.
It will promote ABTA’s ‘Travel with confidence’ message, as well as highlighting why holidaymakers should ‘Look for the logo’ and book with an ABTA member as they navigate the busiest holiday sales period of the year.
The campaign will target three key consumer groups: families, 18-24 year olds and the over-55s and will combine national media well as targeted online adverts and inserts.
It will be supported by online competitions running on abta.com
Later in January, the association will be running its early bird campaign, encouraging holidaymakers to book their holiday early with a member.
The campaign will focus on an ‘early bird hub’ hosted on abta.com/earlybird which will feature new content, including the development of an interactive booking map for consumers.