ABTA has launched a new outdoor advertising campaign as part of its ongoing “Look for the Logo” consumer awareness initiative.
The campaign will see billboard adverts appear in three train stations – London Liverpool Street, London Victoria and Manchester Piccadilly.
The stations have been chosen for their footfall and links to airports popular with holidaymakers. The campaign will run from today for eight weeks, covering the peak summer holiday season.
The adverts contain the strapline “ABTA – your safety net for a worry free holiday” and encourage viewers to visit abta.com to find out about the benefits of booking with an ABTA Member, such as the ABTA Code of Conduct and consumer helpline.
In addition to the outdoor adverts, ABTA will also be running a Google AdWords campaign throughout July and August to promote its new travel advice content for consumers: http://abta.com/go-travel/before-you-travel/travel-tips
Victoria Bacon, head of communications, ABTA said: “The advertising is a key part of our integrated “Look for the Logo” campaign that encourages consumers to book with an ABTA Member. With the peak getaway season now upon us, many people will be thinking about a last minute break and we want to ensure that they know the benefits of booking with an ABTA Member.”